What is UI design? "UI design is about using typography, images, and other visual design elements to turn a basic interface into something digestible and usable," explains Jonathan.

UI design is the process of transforming wireframes into a polished graphical user interface. This both enhances a product's usability and creates an emotional connection between the end-user and a product.

A user experience (UX) is therefore made up of many user interfaces (UI), which come together in a (hopefully) seamless flow to form a product.

We can define the limits of UI in a much more tangible way than UX, as its focus is in the name: interfaces. The overall effect of a sequence of interfaces—and all the less tangible parts of a product experience beyond that—make up the user experience, but UI is purely concerned with the design of individual screens or interfaces on a user's journey.